Julius Erving ushered in a new era of the Icons Club. His unique style on and off the court brought a jolt to the game and opened doors to new marketing opportunities. And even as punches flew during his era, Dr. J forged relationships with his peers—and future Icons, like Michael Jordan—that made him arguably the most beloved member of the club.
Listen to the full podcast: 2. Dr. J and the ABA | Icons Club