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‘Ringer PhD’: How Do Influencers Make Money?

In 2018, the industry of “influencing” was valued at $1 billion, and it’s projected to balloon to $10 billion in 2020. But who are these people and how exactly do they make money?

In 2018, the industry of “influencing” was valued at $1 billion, and it’s projected to balloon to $10 billion in 2020. From Kim Kardashian selling protein shakes to YouTubers making millions off a boxing match, the influencer economy has changed the way that companies try to reach people online and the way that young entrepreneurs make cash. But who are these people and how exactly do they make money? We investigate on this episode of Ringer PhD, written by Alyssa Bereznak and narrated by Mallory Rubin.