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Live From NYC's Advertising Week With Malcolm Gladwell

The duo discusses building a brand, tanking in sports, and an array of other topics

By Bill Simmons
The 2010 New Yorker Festival: In Conversation With Malcolm Gladwell Photo by Amy Sussman/Getty Images the New Yorker

Bill Simmons and author Malcolm Gladwell host a live podcast event for NYC's Advertising Week and discuss wide-ranging topics, including building a personal brand and the rise of tanking in professional sports.

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