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You Have a TikTok Hit. Now What?

Charles and Justin chat with musicians and marketers about the TikTok star-making phenomenon

In this photo illustration, a TikTok logo seen displayed on... Photo Illustration by Omar Marques/SOPA Images/SOPA Images/LightRocket via Getty Images

TikTok has been named as the biggest disruptor in the music industry and a breaking ground for new artists. This week on The Ringer Music Show, Charles Holmes and producer Justin Sayles search to answer the question: What happens after you go viral? (0:00) To unpack and uncover the explosion of the social media platform’s ability to transform musicians seemingly overnight, Charles speaks to successful marketers like Omid Noori and Timothy Collins about what makes a successful campaign (2:50). Then, he taps artists like Ritt Momney, 2KBABY, StaySolidRocky, and BMW Kenny and A&R executive Chris Anokute to uncover the secrets of TikTok fame and explain the anxiety that artists face while trying to continually recreate their success (7:50).

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