clock menu more-arrow no yes mobile

Filed under:

Ad-Supported Television Was the Past, and It Might Be the Future

Matt and Tom Ryan discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, and where the world of SVOD is headed in the next 5-10 years

By Matthew Belloni
Paramount+ Italian Launch Red Carpet Photo by Ernesto S. Ruscio/Getty Images


Matt is joined by president and CEO of streaming at Paramount global and cofounder of Pluto TV Tom Ryan to talk about the free, ad-supported streaming television market. They discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, whether Pluto will merge into Paramount+, how the ad model changes the content offering, and where the world of SVOD is headed in the next 5-10 years.

Email us your questions, thoughts, and ideas at thetown@spotify.com

Host: Matt Belloni
Guest: Tom Ryan
Producer: Craig Horlbeck
Theme Song: Devon Renaldo

Subscribe: Spotify

Next Up In The Town

The Latest

Streaming Is Coming for Sports, a Debate Preview, and Football Weekend Audio

Bryan and David also discuss Taylor Swift’s attendance at the Chiefs game on Sunday

By Bryan Curtis and David Shoemaker

North London Derby Debrief, Newcastle’s Record-Tying Win, and the Rest of the Premier League

There are some flowers for Megan Rapinoe, who bowed out from international football on Sunday

By Ian Wright and Ryan Hunn

2023 Ryder Cup Preview and Picks!

House and Hubbard talk through the design of the Ryder Cup golf course, debate whether it gives Team Europe an advantage, and explain why depth is the advantage for the U.S. Team

By Joe House and Nathan Hubbard

Austin Rivers on Podcasting as an Active NBA Player and Life as a Role Player in the League

The NBA veteran joins to discuss his journeyman career

By Logan Murdock, Raja Bell, and 1 more

Are the Dolphins Terrifying the Rest of the NFL? Plus Top 5 NFL QB Prospects and More With Todd McShay.

Ryen breaks down the latest in NFL and college football, including he Ohio State–Notre Dame matchup, QB prospects for the 2024 NFL draft, and Oregon-Colorado

By Ryen Russillo

Clarence Thomas, College Admissions, and Court Expansion With Elie Mystal

Bakari and Elie also discuss the diverse judicial appointments of the Biden administration

By Bakari Sellers