clock menu more-arrow no yes mobile

Filed under:

Ad-Supported Television Was the Past, and It Might Be the Future

Matt and Tom Ryan discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, and where the world of SVOD is headed in the next 5-10 years

By Matthew Belloni
Paramount+ Italian Launch Red Carpet Photo by Ernesto S. Ruscio/Getty Images


Matt is joined by president and CEO of streaming at Paramount global and cofounder of Pluto TV Tom Ryan to talk about the free, ad-supported streaming television market. They discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, whether Pluto will merge into Paramount+, how the ad model changes the content offering, and where the world of SVOD is headed in the next 5-10 years.

Email us your questions, thoughts, and ideas at thetown@spotify.com

Host: Matt Belloni
Guest: Tom Ryan
Producer: Craig Horlbeck
Theme Song: Devon Renaldo

Subscribe: Spotify

Next Up In The Town

The Latest

The Gotham Awards | Jam Session

Juliet went to the Gotham Awards

By Juliet Litman and Amanda Dobbins

Best NBA In-Season Tournament Bets for 11/28

Raheem returns to give his best plays for Tuesday’s NBA in-season tournament games, including Rockets-Mavericks and Warriors-Kings

By Helena Hunt

‘The Real Housewives of Miami’ Episode 4 Recap

Chelsea and Zack give their thoughts on Alexia, the awkward opera rehearsal scene, and Larsa’s Basketball Charity Event

By Chelsea Stark-Jones

CM Punk’s WWE Future, Triple H’s Incredible Run, and Rosenberg’s Chilly Chicago Weekend Recap

Rosenberg, SGG, and Dip discuss the last few WILD days in pro wrestling

By Peter Rosenberg and Greg Hyde
Chicago Bears v Minnesota Vikings
Play

Around the NFL, Week 12 Reactions, and Track to the Future With Cousin Sal and Bryan Curtis

Tate Frazier and Cousin Sal react to the Monday Night Football matchup before being joined by Bryan Curtis to discuss the most recent NFL news

By Tate Frazier, Cousin Sal Iacono, and 1 more

“Jigsaw Falling Into Place” by Radiohead

Cole discusses the song’s odd guitar tuning, chiastic structure, and a potentially very ominous hidden narrative

By Cole Cuchna