clock menu more-arrow no yes mobile

Filed under:

Ad-Supported Television Was the Past, and It Might Be the Future

Matt and Tom Ryan discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, and where the world of SVOD is headed in the next 5-10 years

By Matthew Belloni
Paramount+ Italian Launch Red Carpet Photo by Ernesto S. Ruscio/Getty Images


Matt is joined by president and CEO of streaming at Paramount global and cofounder of Pluto TV Tom Ryan to talk about the free, ad-supported streaming television market. They discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, whether Pluto will merge into Paramount+, how the ad model changes the content offering, and where the world of SVOD is headed in the next 5-10 years.

Email us your questions, thoughts, and ideas at thetown@spotify.com

Host: Matt Belloni
Guest: Tom Ryan
Producer: Craig Horlbeck
Theme Song: Devon Renaldo

Subscribe: Spotify

Next Up In The Town

The Latest

The Animation Awards

Jess, Jomi, and Steve move through the awards for best animated movie, favorite animated TV series, and more

By Jessica Clemons, Jomi Adeniran, and 1 more
San Francisco 49ers v Philadelphia Eagles
Play

Eagles Blowout Loss, Knicks In-Season Tourney Odds, Patriots’ Goose Egg, and Bulls Development

JJ also dives into why the Yankees need to get Juan Soto

By Sheil Kapadia, Ben Solak, and 3 more

England’s Nations League Comeback and Other International Break Drama

Flo, Kate and Jessy also break down big defeats for Sweden and Spain and a European club competition reboot

By Flo Lloyd-Hughes

Rachel Recchia Unveils Island Friendships, ‘Bachelor’ Behind the Scenes, and Future Plans

Rachel also spills the details on Tyler’s ear piercing and reveals her tips for the next Bachelorette

By Juliet Litman
Michael Serpa Creations for Atlantico and Grand Tour Restaurants
Play

The Right Way to Make an Omelet, and How to Make Every Sport Better

Plus, Dave gives his opinions on fireplaces, various noodle soups, hot chocolate, ice skating, and hot tubs

By Dave Chang and Chris Ying

The San Francisco Treat, Green Bay’s Resurrection, and College Football Madness With Cousin Sal and Van Lathan

Bill Simmons and Cousin Sal discuss the Packers’ win over the Chiefs and Green Bay’s win over Kansas City

By Bill Simmons, Cousin Sal Iacono, and 1 more