Discover
anything

The Town With Matthew Belloni

Why Attendance Tells a Better Story Than Box Office

Why Attendance Tells a Better Story Than Box Office
Attendance Says More Than Box Office
Watch episode

About the episode

Matt is joined by Steve Buck, chief strategy officer at EntTelligence, to discuss how many people are actually going to the movies and clarify the difference between admission and box office. Steve reveals whether rising box office grosses are matched by actual attendance, whether ticket price increases and premium large-format screens are actually juicing box office totals, the demos and genres that are overindexing, and some surprising political affiliations of moviegoers (00:00). Matt finishes the show with an opening weekend box office prediction for Minions & Monsters (29:52).

Host: Matt Belloni
Guest: Steve Buck
Producers: Craig Horlbeck, Jessie Lopez, and Jon Jones
Theme Song: Devon Renaldo