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The Town With Matthew Belloni

Hollywood’s Inevitable Pivot to Vertical Video Is Here

Hollywood’s Inevitable Pivot to Vertical Video Is Here
Hollywood’s Pivot to Vertical Video
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About the episode

Matt is joined by Hernan Lopez, founder of Owl and Co. and Wondery, to talk about the rise of vertical video, how it ballooned to a $100 billion a year business, the staggering success of Reels, and which companies in Hollywood are best suited to benefit the most from this trend (00:00). Matt finishes the show with a prediction about next season’s cast of Saturday Night Live (26:50).

Host: Matt Belloni
Guest: Hernan Lopez
Producers: Craig Horlbeck and Matt Pevic
Theme Song: Devon Renaldo