The Town with Matthew Belloni

Chalamet, Cruise, and the New Celebrity Press Tour Playbook

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About the episode

Matt is joined by veteran publicist and co-CEO of Kovert Creative, Lewis Kay, to discuss how much the game has changed in the world of celebrity PR, including how the modern media landscape has impacted the celebrity press tour, what works and what doesn’t, and why that is so hard to predict nowadays (02:50). Matt finishes the show with an opening weekend box office prediction for the movie Ballerina (29:40).

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Host: Matt Belloni
Guest: Lewis Kay
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo