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The Murky Metrics of Podcast Success

Bloomberg’s Ashley Carman joins Matt to evaluate the podcast industry, discuss celebrity podcasts, and compare Spotify, Apple, and YouTube

The Hamburg-based media and digital company OMR Photo by Jonas Walzberg/picture alliance via Getty Images


Matt is joined by Bloomberg’s Ashley Carman to discuss the state of the podcast industry and its struggle to reach profitability despite its growth. They talk about the murky metrics for success, the era of companies going “all in” on celebrity podcasts, the comedy podcaster boom, Spotify vs. Apple vs. YouTube, and the rise of the video podcast. Matt finishes the show with a prediction about the future of streamer bundling.

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Host: Matt Belloni
Guest: Ashley Carman
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

Subscribe: Spotify