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F1 Executive Ian Holmes on F1’s Deal With ESPN, Expanding in America, and the Future of ‘Drive to Survive’

Kevin also talks to Ian about F1’s market strategy targeting specific demographics

In this photo illustration, the Formula One logo is... Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

Kevin is joined by director of media rights at Formula One Ian Holmes to discuss the renewed three-year U.S. media-rights deal with ESPN, the market strategy targeting specific demographics, and the creation of the popular Netflix show Drive to Survive and its upcoming season.

Host: Kevin Clark
Guest: Ian Holmes
Associate Producer: Erika Cervantes

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