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The Power of Being Unreasonable

Dave speaks with Will Guidara about Eleven Madison Park and his new book. Then he and Chris talk soup-like coffee, instant ramen, and more.

A customer is walking past the shelves of Master Kang’s... Photo by Zhang Peng/LightRocket via Getty Images


Dave calls up Will Guidara, the front-of-house half of the partnership that took Eleven Madison Park to the top of the hospitality stratosphere, to talk about Will’s new book (Unreasonable Hospitality), how he reshaped EMP, and what the next generation of cutting-edge restaurants might look like. Also: coffee that tastes like soup, instant-ramen ratios, oomori servings, the fruit-medley gambit, macaroni ephemerality, waiting for grunge in the disco age, Jasper Johns, Danny Meyer, Bill Belichick, going hard in the paint, the Dreamweaver, rolling out the Budweiser cart, exceeding your mentors, Sean Brock, a croissant parable, and changing before you have to change.

Hosts: Dave Chang and Chris Ying
Guest: Will Guidara
Producer: Sasha Ashall
Additional Production: Jordan Bass and Lala Rasor

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