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Smart-Guy Friday: Cycle CEO/Founder Jason Stein and Bill's Dad on 'Game of Thrones'

Bill Simmons is joined by Cycle CEO/founder Jason Stein to discuss the evolution of branded content, Joel Embiid's Twitter personality, and Facebook curating content

Oklahoma City Thunder v Philadelphia 76ers Photo by Mitchell Leff/Getty Images

HBO and The Ringer's Bill Simmons is joined by Cycle CEO/founder Jason Stein to discuss the evolution of branded content (5:00), Joel Embiid's Twitter personality (11:00), Facebook curating content (21:00), the YouTube generation (32:30), the reinvention of sports (42:00), monetizing Twitter (52:00), the Rock's social media dominance (1:01:00), and the chances of Amazon one day owning the NFL (1:07:00). Then, Bill's dad joins to talk about the Red Sox's resurgence (1:27:00) and his best guesses for what's next on Game of Thrones (1:30:00).