episode

‘The Full Go’ is back as Jason reacts to the Bulls’ horrible loss against the Atlanta Hawks (3:20)—a match in which the Bulls were not in the game at all. Jason wonders why this late in the season the Bulls still can’t consistently play hard from night to night (12:07). Despite the ugliness of the Bulls’ loss, the podcast&#039;s main event today features the sports marketing giant responsible for the Michael Jordan marketing machine: Sonny Vaccaro (16:11). He joins the show to discuss the movie ‘Air’ and the story of how he and Nike signed Michael Jordan (37:12).
Host: Jason Goff
Guest: Sonny Vaccaro
Producers: Steve Ceruti, Jessie Lopez, Tony Gill

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Jason Goff is a contributor to The Ringer and host of the Chicago sports podcast ‘The Full Go.’ He is also the pre- and postgame host for the Chicago Bulls and a longtime media personality in the city of Chicago.

The Origins of ‘Air’ With the Man That Signed MJ: Sonny Vaccaro | Ep. 228

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