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How NIL Is Working One Week in, and Why You Have a Problem With It

Russillo chats with SI’s Ross Dellenger, Mackenzie Landry of Matchpoint Connection, and Brandon Landry, the founder and CEO of Walk-Ons, to talk all things NIL

Fresno State Basketball Players Haley and Hanna Cavinder Announce Endorsements Photo by John Lamparski/Getty Images

Russillo shares his thoughts on the new name, image, and likeness rules now that we’ve had a week to see them in action and then welcomes on three different guests with unique perspectives on how it will shape college sports. First, he chats with Sports Illustrated’s Ross Dellenger for some background on how we got here, where things are going, and why this could end the NCAA. Next, he chats with Mackenzie Landry, the chief brand officer of Matchpoint Connection, which helps college athletes connect with local businesses for paid marketing opportunities. Then he welcomes Brandon Landry, the founder and CEO of Walk-Ons, for an inside look at how his company plans to use the new NIL rules to work with college athletes across the country. Finally, Ryen talks about the Finals he’s had the biggest rooting interests in and finishes with some listener-submitted Life Advice questions.

Host: Ryen Russillo
Guests: Ross Dellenger, Mackenzie Landry and Brandon Landry
Producers: Kyle Crichton and Steve Ceruti

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