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The Ringer’s Ben Lindbergh sits down with Pat Morrow, head oddsmaker for Bovada, to talk about the phenomenon of betting on HBO’s Game of Thrones (2:10), reading fan theories as part of research (7:00), and how having a professional stake in the show affects consumption (21:45). Read Lindbergh’s article on the subject, "Growing Strong: Inside the Burgeoning Game of Thrones Gambling Business" here.