Since the advent of YouTube, trailers have functioned as a high-performing emotion-elicitation program. It’s not just what the movie is about or who appears in it. It’s how this movie will make you feel—and the best of them can trigger that emotion over and over again. That’s why modern trailers are so damn good, if a little scary (it’s a little disturbing how easily and repeatedly trailers can manipulate your emotions, isn’t it?). That’s why we made this bracket to determine the best trailer since 1990. Your votes will decide which trailers advance and which will exit early. So sit back, grab some popcorn, and dive in.
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The Best Movie Trailers Ever
Determining once and for all which movie trailer is the best ever (well, since 1990).
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July 23, 2018
Meet the People Who Grind Out the Best Movie Trailers in the World
There’s an art to editing coming attractions—and a lot of work, too. Some masters of the form responsible for classic Marvel, Pixar, and horror trailers talk about the arduous process of their creation.
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July 21, 2018
The Battle for the Best Movie Trailer Since 1990: The Winner Is Inside Your Head
After thousands of votes across multiple days, a champion is crowned
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July 20, 2018
The Battle for the Best Movie Trailer Since 1990: The Final Round
And then there were two: the "Creep"-scored trailer of ‘The Social Network’ versus the "BWONG" of ‘Inception’
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July 19, 2018
The Battle for the Best Movie Trailer Since 1990: The Final Four
Scorsese versus Fincher, Nolan versus ‘Star Wars’—let’s do this
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July 19, 2018
The Best-Ever Movie Trailer Music Cue Is ...
Hint: It’s not "Creep" from ‘The Social Network.’ (Though that is a close second.)
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July 18, 2018
‘The Dark Knight,’ ‘Man of Steel,’ and When a Trailer Lies to You
How the tease isn’t always the truth about your favorite movies
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July 18, 2018
The Battle for the Best Movie Trailer Since 1990: The Elite Eight
Coming up: ‘Star Wars’ vs. ‘Black Panther,’ Jordan Belfort vs. Anton Chigurh, and a battle between two trailers that kid who loved philosophy class won’t stop talking about
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July 17, 2018
The Battle for the Best Movie Trailer Since 1990: Round 2
‘The Tree of Life’ is gone, ‘Pineapple Express’ survived, and two classic action movie trailers are set to face off. Voting for the second round of the tournament is now open.
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July 17, 2018
What’s the Best Movie Trailer Before 1990?
Is it ‘Batman’? What about ‘Alien’? A look back at the masterful promos of Kubrick, Hitchcock, Spielberg, and more.
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July 16, 2018
The Battle for the Best Movie Trailer Since 1990
From ‘Independence Day’ to ‘Black Panther,’ we’re presenting a bracket to determine the greatest trailer in nearly 30 years of movies.