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Facebook Is Trying to Be Snapchat. Again.

Ringer illustration
Ringer illustration

Facebook has a long, fraught history of trying to be Snapchat. There are many motivations behind this, but much of it boils down to one thing: Miranda Kerr. Just kidding — it’s the Olds versus the Youngs. Over time, Facebook has become the watering hole for stay-at-home moms and relatives you’d otherwise have no way of keeping in touch with. You might (probably) have a Facebook account, but for more and more users — young users — posting updates, sharing photos, and sending messages isn’t happening at the rate it used to. Snapchat, on the other hand, has more than captured the youth vote, and its MAUs and DAUs and general AUs continue to grow.

Today, Facebook introduced a new feature called — and this might sound familiar! — Instagram Stories. It allows you to add multiple moments to a video roll that disappears after 24 hours. Sort of (er, exactly?) like Snapchat Stories. The Instagram Stories aren’t uploaded to your profile, they sit on a specific tab, and all reactions and conversations about them from your friends are private to you only. You can share them with only select people instead of making them public. Take note, Draymond Green and D’Angelo Russell: Learn the difference between the “public” and “private” share toggles on this feature immediately.

Facebook
Facebook

This is far from the first time Facebook has taken a swing at implementing some (or most … or all) of Snapchat’s key features into its own platform, though. The success or failure of those attempts range wildly. So, behold, a handy guide for determining exactly how well Facebook has managed to Snapchatify itself over the last few years.